← BACK TO FEATURESFEATURE № D667C7 / 2026.07.09

市場・経営Europe

Ducati at 100: Domenicali on Bologna, VW, and the Rise of China

SOURCE — MCNEWS.COM.AUTAGS — #市場・経営  #Ducati  #Italy  #欧州↗ Read the full story

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Ducati at 100: Domenicali on Bologna, VW, and the Rise of China — PHOTO — MCNEWS.COM.AU / © MCNews.com.au↗ View original

Ducati CEO Claudio Domenicali spoke with MCNews at World Ducati Week 2026 about where the brand stands as it marks its 100th anniversary. Touching on its Borgo Panigale home, its relationship with VW/Audi, and the rise of Chinese and Indian manufacturers, he stressed that the brand's future does not depend on the motorcycles alone.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

La mirada de la IA

Suresh KawachiComentario sobre Indian Market · Southeast Asia

From a market perspective, Domenicali naming China and India as threats carries real weight. As emerging-market manufacturers rapidly raise their technical capability, not even a storied European name is safe. I see differentiating through brand value and experience as the inevitable answer for an era when the world's center of gravity is on the move.