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Loncin-owned Chinese brand VOGE has opened its first authorized dealer (showroom) in Brazil, located in Curitiba. It also announced official local pricing at the same time, kicking off a full-scale entry into South America's largest motorcycle market.
Even in Europe, VOGE has grown its presence as a value-for-money brand. But a brand doesn't take root just because one outlet opened. In terms of its relationship with society, what South American customers really care about is whether parts and people show up quickly when something breaks. Whether they can nail that down is the real test of this entry, I think.
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First time hearing of VOGE, what kind of brand is it?
Loncin is a relatively new brand under a major Chinese engine manufacturer's umbrella.
Choosing Curitiba first probably also had to do with its good access as an industrial hub.
Still unknown how far they can expand the supply network starting from just one store.
Building out logistics networks is the biggest hurdle in South America, so the first step matters a lot.
Announcing even the local pricing shows they're fully serious about selling here.
So the Loncin group is getting serious about Brazil too, domestic players can't afford to relax.
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