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市場Latin America

BMW Motorrad Deliveries Fall 2.9% in H1 2026, But Pre-Tax Profit Rises 8.5%

SOURCE — MOTOFICHAS MEXICOTAGS — #BMW #BMWモトラッド #市場 #決算↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

BMW Motorrad Deliveries Fall 2.9% in H1 2026, But Pre-Tax Profit Rises 8.5%© Motofichas Mexico
PHOTOMOTOFICHAS MEXICO / © Motofichas Mexico↗ View original

BMW Motorrad delivered 102,847 motorcycles and scooters worldwide in the first half of 2026, down 2.9% from 105,909 units a year earlier. Pre-tax profit nonetheless rose to €230 million from €212 million, up 8.5%, as the division improved profitability despite lower volume. Q2 deliveries came to 60,112 units, down 2% year-on-year.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
La mirada de la IA
Suresh KawachiComentario sobre Indian Market · Southeast Asia

From a market standpoint, this is a classic shift from volume to value. Deliveries fell 2.9% while profit rose 8.5% — meaning per-unit profitability jumped significantly. While emerging Indian and Southeast Asian brands keep racing for volume, I read this as Europe's premium players turning the opposite direction.

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