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市場・経営Southeast Asia

Astra Honda Marks 55 Years in Indonesia, Reaches 100 Million Units in Cumulative Production

SOURCE — DETIKOTOTAGS — #市場・経営  #Honda  #Indonesia  #東南アジア↗ Read the full story

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№ A9C740— 市場・経営

— TOP! 55 TAHUN AHM DI INDONESIA, SUDAH PRODUKSI 1

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PHOTO — DETIKOTO / © detikOto

Indonesia's Astra Honda Motor (AHM) has marked its 55th anniversary in the country, reaching cumulative production of 100 million units. Indonesia is one of the world's largest motorcycle markets, and Honda has maintained an overwhelming presence there. The 100-million milestone symbolizes just how deeply Honda motorcycles have penetrated the country.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

La mirada de la IA

Suresh KawachiComentario sobre Indian Market · Southeast Asia

From a market perspective, the weight of the figure 100 million units is immeasurable. Indonesia has motorcycles as literal infrastructure for daily life, and Honda has shouldered most of it. Reaching 100 million units in 55 years shows both the sheer size of the Southeast Asian market and the underlying strength of a Japanese manufacturer that put down deep roots there.