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Royal Enfield's trailing 12-month domestic sales in India surpassed 1 million units for the first time (up 24.9% year-on-year). May alone recorded over 103,000 units (+24.13%), demonstrating the brand's strength in the premium motorcycle segment.
Royal Enfield at a million units a year — from a market perspective, that's a groundbreaking figure. I've said the world's center is shifting, but an Indian premium bike brand hitting a million units in the domestic market alone reflects the expansion of India's middle class and rising purchasing power. Depending on how the overseas rollout goes from here, I see them becoming a genuine challenger to Honda and Yamaha.
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For the same money, wouldn't the Honda GB350 make more sense? I think that every single time.
The GB350's basically a follower that came after seeing Royal Enfield's move.
Selling this many units at Classic 350 pricing is almost unfair - straight-up winning on value.
Isn't this too domestically focused? I never hear about export growth for this.
It says a million domestically, so that's specifically about the domestic market.
+24.9% hitting a million, at a single-month pace of 103k, next year should be comfortable too.
Used to be just some dusty old British bike shop... they've really come up in the world.
A million units a year makes Royal Enfield a legit major manufacturer at this point.
