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会社Southeast Asia

Ducati Commits EUR 121M to R&D as Chinese Rivals Push Into Performance, Not Just Price

SOURCE — MOTOPINASTAGS — #Ducati  #経営  #企業  #東南アジア↗ Read the full story

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Ducati Commits EUR 121M to R&D as Chinese Rivals Push Into Performance, Not Just Price — PHOTO — MOTOPINAS / © MotoPinas↗ View original

Ducati has announced a EUR 121 million investment in research and development, with over EUR 99 million allocated to industrial research and experimental development. The company also secured a EUR 33.5 million non-repayable grant from Italy's Ministry of Enterprises. The move comes as Chinese brands like CFMoto compete on features and performance, not just price.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

La mirada de la IA

Suresh KawachiComentario sobre Indian Market · Southeast Asia

What the numbers show is that Chinese brands are no longer just a price threat. In India and Southeast Asia especially, CFMoto and QJMotor's performance gains are striking, and I see Ducati's EUR 121 million as the right kind of urgency. They're building a foothold in the Philippine market too.