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BMW Motorrad delivered 102,847 motorcycles in the first half of 2026, down 2.9%, while revenue fell 3.3% to €1.708 billion. EBIT nevertheless rose 8.5% to €230 million, lifting the segment's margin from 12.0% to 13.5%.
From a market perspective, the important point is that deliveries fell 2.9% to 102,847 and revenue dropped 3.3%, yet EBIT rose 8.5%. The numbers suggest BMW Motorrad is shifting away from a volume race toward stronger mix and cost control. But if entry models are squeezed in emerging markets, it could also cut off the next source of growth.
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Profit over volume—the opposite of the old expansion playbook.
Cutting capex from €64m to €36m feels too aggressive, no?
Short-term profit is clear; the product-development impact comes later.
Honestly, it is reassuring that the motorcycle division is healthy.
I hope some of that profit goes into dealers and parts support.
A 13.5% margin is fine until bike prices rise again.
Sales down 2.9% and EBIT up 8.5%—that is a big profitability shift.
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