Ducati's 100th Anniversary '#WeRideAsOne' Ride Draws Over 22,000 Riders Across 70 Countries Simultaneously

Ducatisti all over the world riding on the same day — as a way to stage brand unity, this is a fantastic idea.

So #WeRideAsOne is actually an annual event — I had no idea it's already up to its 5th edition.

Having a global simultaneous event like this on top of WDW shows just how much energy Ducati is putting into the 100th anniversary.

A 'global simultaneous ride' won't actually be simultaneous once you factor in time zones, so I'm curious what time each region actually holds it.

In Japan, it was a joint event with 108 bikes across the Hamamatsu, Shizuoka, and Okazaki stores — a community-rooted joint format is a nice idea.

Over 70 countries, more than 22,000 people — growing to this scale by just the 5th edition, it makes total sense the 100th-anniversary year would be the biggest yet.