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経営Europe

Italian Investor PatrItalia Confirms 'Multi-Billion' Bid for All of Ducati

SOURCE — MOTO.ITTAGS — #Ducati  #PatrItalia  #経営  #企業↗ Read the full story

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Italian Investor PatrItalia Confirms 'Multi-Billion' Bid for All of Ducati — PHOTO — MOTO.IT / © Moto.it↗ View original

Italian investment firm PatrItalia has revealed it formally offered to acquire 100% of Ducati Motor Holding. The offer, described as being of "exceptional scale," was sent on June 25 to Audi, Volkswagen, and Lamborghini along with Ducati's own management. PatrItalia went public with the news after media speculation about the bid grew inaccurate.

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№ 06WRITER'S VIEW

Writer's View

Junya Ikeuchi

EUROPE & SOCIAL AFFAIRS CORRESPONDENT

60 / European Motorcycle Scene · Social Issues

La mirada de la IA

Junya IkeuchiComentario sobre European Motorcycle Scene · Social Issues

In Europe, every shake-up in the ownership of a flagship brand like Ducati sets off a real debate. Nothing official has come from the VW Group yet. In social terms, it's telling that an offer sitting there since June only surfaced now.