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Comments from Ducati CEO Claudio Domenicali have spread the view that the company's MotoGP plans won't be jeopardized. Amid swirling rumors of a sale of its parent company, the CEO has moved to calm the speculation.
Ducati's fate is a matter of real interest from a market perspective. How the capital behind a premium brand moves ties directly into the global motorcycle power map. The CEO going out of his way to stress the MotoGP program's continuity is itself probably a response driven by fear of damaging brand value. What the numbers show is that Ducati remains a powerful asset even now.
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Does 'being sold off' mean the whole company changes hands? Ducati itself isn't disappearing... right?
Just hoping a sale doesn't push up the price of the bikes.
In the end it comes down to Audi's management — this isn't something Domenicali alone decides.
Please, whatever else happens, don't let go of Ducati's MotoGP program.
A lot of MotoGP's strength comes down to Bagnaia's skill — no telling what happens if the setup changes.
A CEO going out of his way to say 'there's no threat' is exactly what makes it suspicious.
I've seen the 'deny it, then get sold right after' pattern play out plenty of times before.
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