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市場・経営Europe

Ducati CEO Says "We Don't Really Need VW" Amid Speculation Over Parent Company Sale

SOURCE — RIDEAPARTTAGS — #市場・経営  #Ducati  #Italy  #欧州↗ Read the full story

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Ducati CEO Says "We Don't Really Need VW" Amid Speculation Over Parent Company Sale — PHOTO — RIDEAPART / © RideApart↗ View original

Amid growing speculation that Volkswagen (VW) Group could sell Ducati, Ducati CEO Claudio Domenicali made a bold statement, saying "We don't really need VW." While he didn't directly confirm or deny a potential sale, his remarks conveyed confidence in Ducati's standing as an independent business.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

La mirada de la IA

Suresh KawachiComentario sobre Indian Market · Southeast Asia

From a market standpoint, I see this statement as also positioning for negotiation. What the numbers show is that Ducati is a profitable brand. Whether VW sells it or keeps it, it remains a high-value asset either way. I'd guess CEO Domenicali is speaking from a calculated read of that position.