← BACK TO FEATURESFEATURE № 373E86 / 2026.08.03

市場Southeast Asia

Can-Am's Pulse Electric Naked Sells Out at GIIAS 2026 After Big Discount

SOURCE — OTORIDERTAGS — #EV  #電動バイク  #Can-Am  #インドネシア↗ Read the full story

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Can-Am's Pulse Electric Naked Sells Out at GIIAS 2026 After Big Discount — PHOTO — OTORIDER / © Otorider↗ View original

Can-Am made its Indonesian debut at GIIAS 2026, and its Pulse electric naked bike sold out before the show even ended. The show-only price cut Rp150 million off the regular Rp425 million tag, bringing it to Rp275 million, according to Sea-Doo Can-Am Indonesia marketing head Cynthia Ratna. With the Pulse gone, the booth now shows the three-wheeled Can-Am Canyon adventure model instead.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

La mirada de la IA

Suresh KawachiComentario sobre Indian Market · Southeast Asia

From a market standpoint, this is a textbook entry play. Can-Am was practically unknown in Indonesia, but cutting Rp150 million off the Rp425 million sticker sold the whole run before the show even closed. Across India and Southeast Asia, how you present a price can do more for brand awareness than the product itself. I'm curious how the Canyon lands next.