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BMW Motorrad has posted a 14-second short on its official YouTube channel featuring the R1300RS riding through iconic public squares. The clip is tagged #MakeLifeARide and #R1300RS, using multiple locations rather than a single setting.
Have you seen this one yet? Fourteen seconds, hopping between squares, that punchy short-form pacing works so well here. BMW's official account really knows how to cut these teasers. The comments are already guessing which square is which!
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Got curious and actually looked up which squares those were.
14 seconds isn't enough to tell you anything, honestly.
BMW's ads have always been good at this kind of thing.
The short length is deliberate, it's an engagement-optimized format.
The R1300RS silhouette really pops against those squares.
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