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India's Bajaj has marked the second anniversary of local production in Brazil, reaching a cumulative total of 60,000 units built. The Indian manufacturer continues to steadily build its footing in one of Latin America's largest markets.
From a market perspective, 60,000 units in two years is a solid result. Brazil used to be a stronghold for Japanese makers, but India's Bajaj has begun putting down roots there through local production. What the numbers show is the reality of two emerging markets — India and Latin America — connecting with each other. I can feel the world's motorcycle center of gravity spreading further and further south.
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Which models does Bajaj sell in Brazil, the Pulsar line?
Over there, the Pulsar and Dominar are probably the mainstay models.
Brazil's tariffs are high, so the benefits of local production must be significant.
Even calling it 'local production,' I'm curious how much of it is really just knock-down assembly.
It's a surprisingly little-known story that Indian players have put down roots in Latin America's largest market.
60,000 units in 2 years is a pace of about 2,500 a month on average -- not a bad number at all.
Seeing the cumulative unit count makes the growth speed feel real -- interesting.
