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As speculation flares up again over Volkswagen Group's restructuring, Ducati CEO Claudio Domenicali has stated firmly that no discussions about selling the company are taking place at Borgo Panigale. It's a direct denial from the party involved of a sale rumor that has repeatedly resurfaced.
How an automotive group treats its motorcycle brand is always fluid from a market perspective. Ducati is a highly profitable asset, so it's natural that sale speculation never really stops. Still, the CEO denied any talks at this point - I think that fact should be taken calmly.
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They just locked in a 6-bike MotoGP setup, so right now Ducati feels more like it's in an aggressive investment phase than a sell-off one.
Is Ducati currently under the VW Group?
It sits under the Volkswagen Group via Audi, and speculation around VW's own restructuring is the spark behind the sale rumors.
Domenicali flatly stating there've been no talks at Borgo Panigale directly is a pretty strong form of denial.
Ducati sale rumors surface periodically every few years, so this feels like just another round of the same story.
Ducati's name keeps coming up whenever VW's restructuring speculation flares back up, probably precisely because it's such a profitable subsidiary.
The CEO publicly denying any talks at all almost feels like proof it's actually a live topic inside VW Group.
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