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According to RideApart, Harley-Davidson's partnership with India's Hero MotoCorp is already bearing fruit, with several more new models reportedly on the way. Reports suggest the entry-level bikes performing well overseas may also be expanded into the US market.
Even from a European viewpoint, Harley's change in direction is a fascinating story. They're willing to break down their own heavy, imposing American image to go after the young demographic in emerging markets. A brand updating its own mythology in order to survive — I want to think carefully about the social meaning of a decision like that.
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Small or not, a Harley's a Harley, being easier to get into is welcome.
Leveraging Hero's production capacity could seriously lower the price, a realistic partnership.
If an affordable Harley comes out, that's a genuine plus, easier for young riders to get in.
An affordable Harley worries me, could just be Indian-made underneath with an inflated name.
If they're building it in India, Royal Enfield will be the biggest rival.
Enfield's 350 stronghold is deep, both on price and history.
They seemed to want a small-displacement model since the Street 500 days, maybe this time it finally happens.
Harley as an entry-level bike, can that brand actually sell a small-displacement model?
If they're targeting young buyers willing to pay for the brand, a small-displacement model is exactly the right entry point.
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