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Ligue 1 side RC Strasbourg announced on September 11 that frozen-food brand Hunkar has been upgraded to main shirt sponsor through the 2028-29 season. The Alsace-based brand's logo will appear on the upper back of the jersey starting with the home game against AS Monaco.
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The financial terms aren't disclosed, but the multi-year commitment through 2028-29 matters more than a single-season deal. Hunkar has been an official sponsor since January 2026, so this is an upgrade of an existing relationship. A local brand choosing the prominent upper-back spot tells you something about who's actually paying for visibility.
An Alsatian frozen-food brand landing on the back of the shirt feels properly local, and I like that. Debuting it during their 10th anniversary on the local club's jersey isn't just an ad buy, it's a statement about ties to the city. Unveiling it against Monaco is a nice touch too.
I always say it's about the terms, not the number, and this time the number itself isn't even public. A local frozen-food company becoming main sponsor has nothing to do with transfer-market glamour, but sponsors like this tend to keep a club's finances steadier than flashy ones.
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