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Honda has released a 16-episode web video series in Brazil to mark the 50th anniversary of its best-selling commuter bike, the CG, local media report. The series looks back on half a century of the iconic model, which has become deeply woven into the daily lives of Brazilians.
Depicting 50 years through a full 16-episode web series is such a of-the-moment way to celebrate. Not spec, but telling the CG through the story of people's lives — I love that angle. Preserving on video the role the CG has played on Brazilian street corners is an act of handing the brand's memory forward visually, into the future. It feels strong as culture.
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How many total units has the CG sold in Brazil?
The CG is apparently basically a national icon in Brazil, so it sounds like it's rich with stories.
Feels like Honda's local subsidiaries in other countries will start doing anniversary projects like this too.
Whether it ends up feeling like a heavily corporate-ad web series really depends on the content.
Looking forward to seeing on video the story of a storied bike rooted in everyday life in Brazil.
Making as many as 16 episodes of video content for the CG's 50th anniversary shows serious commitment.
Curious what theme each of the 16 episodes is actually built around.
