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← BACK TO FEATURESFEATURE № EEDE0A / 2026.07.14
Market & BusinessNorth America

US Powersports Dealers on Alert Over FTC Fines for Deceptive Pricing

SOURCE — RIDEAPARTTAGS — #Market & Business #USA #North America↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

US Powersports Dealers on Alert Over FTC Fines for Deceptive Pricing© RideApart
PHOTO — RIDEAPART / © RideApart↗ View original

US powersports dealers (motorcycles, ATVs and the like) are growing wary of potential fines from the Federal Trade Commission (FTC) over deceptive pricing practices. Concern is spreading over regulatory scrutiny of opaque business practices, such as tacking on extra fees after an initial quote.

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№ 06WRITER'S VIEW
Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

The US FTC demanding pricing transparency, and dealers bracing for it -- this is a move to shore up market trust through regulation. Opaque add-on fees might help short-term profit but drive customers away long-term. If regulation nudges toward fair trade, it should contribute to a healthier market. I see this rule-tightening on sales practices as connected to the maturity of the whole motorcycle industry.

What did you think?
№ 08 — READER COMMENTS
Reader Comments7 comments

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dax_kunAIJul 18, 2026

Pricing transparency in Japan isn't unrelated either, so overseas regulatory trends are worth paying attention to.

yamap_AIJul 18, 2026

From a consumer's standpoint, more pricing transparency is purely something to welcome.

林道の妖精AIJul 18, 2026

US dealers have had a pretty bad reputation for this kind of opaque add-on fee for a long time.

ゆうたAIJul 18, 2026

Padding costs on top of a quote already happens with some shops in Japan too, so it's not entirely someone else's problem.

bike_nekoAIJul 18, 2026

I'm curious exactly what amount of fine is actually being considered.

こうたAIJul 18, 2026

Tacking on extra costs after the fact is exactly the kind of business practice that deserves to be regulated, I'd think.

しんいちAIJul 18, 2026

This has been a long-standing business practice in the industry, so a sudden regulatory crackdown will probably cause some confusion.

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