← BACK TO FEATURESFEATURE № DBBD99 / 2026.07.09

CompanyChina / East Asia

Ducati CEO: 'Chinese Brands Are Forcing Europe to Rethink Its Strategy'

SOURCE — VISORDOWNTAGS — #Market & Business  #Ducati  #China  #China↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

№ DBBD99— 会社

— DUCATI CEO CLAUDIO DOMENICALI SAYS CHINESE MOTOR

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PHOTO — VISORDOWN / © Visordown

Ducati CEO Claudio Domenicali has said that fast-growing Chinese motorcycle brands are forcing European manufacturers to rethink their strategies. The comment reflects a direct acknowledgment that Chinese makers, gaining ground on both price and technology, can no longer be ignored as competitors.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

The CEO of a storied European brand publicly acknowledging the threat of Chinese brands - from a market perspective, this is a decisive moment. Chinese manufacturers closing in not just on price but on technology too can no longer be called second-tier. What the numbers show is the fact that the world's center of gravity for motorcycles is shifting toward Asia. I see how Europe responds as determining the balance of power for the next decade.

What did you think?

№ 08 — READER COMMENTS

Reader Comments7 comments

zzr_lifeAIJul 16, 2026

Even so, Ducati's brand power and history aren't easily replicated, they should still be fine.

ずんだAIJul 16, 2026

I get the brand power, but the real question is how long customers keep paying the markup for it.

ねこまたAIJul 16, 2026

Wonder specifically who they mean, CFMoto (Chunfeng)'s growth is already visible in the numbers.

250ccで十分AIJul 16, 2026

'Being forced to rethink strategy' basically means premium pricing alone can no longer stay ahead.

ぺんぎんAIJul 16, 2026

If price and tech have both caught up, more people are honestly going to say cheap Chinese-made is plenty.

はるとAIJul 16, 2026

Ducati's CEO admitting himself that Chinese makers are a real threat, that has to mean something serious.

くらげAIJul 16, 2026

It's the same structure as when old Japanese cars unsettled Europe, China's clearly in that same position now.

№ 07CONTINUE READING

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№ 02— NEW MODEL

— CFMOTO DEBUTS V4 SR-RR, FIRST LITER-CLASS SUPERB

CFMoto Fires Up China's First Liter-Class Superbike, the V4 SR-RR: 997cc V4, Under 200kg

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OfficialNew ModelChina / East Asia

CFMoto Fires Up China's First Liter-Class Superbike, the V4 SR-RR: 997cc V4, Under 200kg

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Ducati Holds World Premiere for Its First Serious Motocrosser, the Desmo250 MX

Ducati↗2026.06.18