Germany's Intermot Motorcycle Show to Shift Focus Toward Visitor Experience in 2027

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Intermot, the motorcycle trade show held in Cologne, Germany, will introduce a new concept for 2027. Moving away from its traditional focus on business dealings, it will shift toward visitor-participation experiences featuring test rides and an indoor test track. It marks a shift in how the show itself is conceived — from a place to view exhibits to a place to actually touch and ride.