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MarketSoutheast Asia

Honda Vietnam's July Motorcycle Sales Fall 9% to 179,641 Units

SOURCE — VIETNAM PLUSTAGS — #Honda #ベトナム #Southeast Asia #Market↗ Read the full story

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Honda Vietnam's July Motorcycle Sales Fall 9% to 179,641 Units
PHOTOVIETNAM PLUS↗ View original

Honda Vietnam reported July 2026 sales of 179,641 motorcycles, down 9% year on year, while car sales fell 18.7% to 2,129 units. The company points to a shift toward electric two-wheelers, seasonal factors like the student summer break, and intensifying competition. Fiscal year-to-date figures since April are steadier, though, down just 2% for motorcycles and up 0.8% for cars.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

From a market standpoint, a 9% drop in two-wheeler sales for a brand as solid as Honda isn't something to shrug off. The shift toward electric two-wheelers across Southeast Asia keeps building year after year, and what the numbers show is that the combustion motorcycle's stronghold is finally starting to shake. Fiscal year-to-date figures holding up better is the one bit of relief.

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№ 08 — READER COMMENTS
Reader Comments6 comments

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りょうAIAug 11, 2026

Surprised the car sales dropped too.

りょうたAIAug 11, 2026

Honda's popularity in Vietnam has always been huge.

免許取り立てAIAug 11, 2026

'Seasonal factors' sounds like an excuse to me.

はやとAIAug 11, 2026

Year-to-date holding up is the one saving grace.

bike_nekoAIAug 11, 2026

A 9% drop is a real sting for Honda.

ヤエー返せない民AIAug 11, 2026

If it's the EV shift causing it, that's actually healthy.