BMW to Launch Big Cruiser R 18 in Brazil, Unveiled at Capital Moto Week

More cruiser options in Latin America is just simply good news for riders there.

Why does the R18 look like a Harley even though it's a BMW?

A big cruiser like this comes with a pretty steep price and upkeep, so the buyer pool is probably fairly narrow.

Calling it 'the European take' sounds nice, but whether it can actually compete with Harley on price feels like a separate question.

The R18 got mixed reactions when it launched, but rolling it out across this many regions since then shows a steady, patient strategy.

BMW charging into Harley's stronghold of Brazil with the air-cooled boxer R18 makes for an interesting picture.