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MarketLatin America

Motorcycle Buying Clubs Surge in Brazil, Now Behind Nearly 1 in 3 New Sales

SOURCE — TUDO DE MOTOSTAGS — #ブラジル #Market #コンソルシオ #Honda↗ Read the full story

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Motorcycle Buying Clubs Surge in Brazil, Now Behind Nearly 1 in 3 New Sales
PHOTOTUDO DE MOTOS↗ View original

Motorcycle consórcio buying clubs are surging in Brazil, with 287,000 contracts fulfilled between January and May 2026, equal to 29.4% of the 980,000 new motorcycles sold in that span. The scheme extended R$6.13 billion in credit over the period, and Honda says the model now accounts for 32% of its sales.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

From a market standpoint, this isn't just a passing payment trend. A 29.4% share shows that a culture of paying into a pool and waiting your turn, distinct from a loan or a lease, has genuinely taken root in Brazil's two-wheeler market. Similar schemes are spreading across India and Southeast Asia too, and what the numbers point to is a purchasing pattern common across emerging two-wheeler markets.

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