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Indian Motorcycle has added the Scout Sixty to its UK "£1 per cc" discount campaign. The offer, previously covering the Scout, Chief, and PowerPlus series, has now been expanded to include the entry-level model.
A £1-per-cc discount is a shrewd design from a market perspective. What the numbers point to is a bigger discount on bigger-displacement bikes, nudging buyers toward the higher-end models. Adding the entry-level Scout Sixty into that mix is a move to widen the base of the cruiser market. Worth watching as a demand-stimulus tactic in Europe.
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What size displacement-wise is the Scout Sixty, actually?
Indian's UK strategy feels like it's steadily expanding the lineup.
Wish the article had clearly stated how long the campaign period runs.
Curious whether Harley will start running this kind of easy-to-understand discount promotion too.
The Scout Sixty is an entry-level model, so adding this now makes sense as an expansion.
A '1cc = £1' pricing formula is simple to understand and makes for a compelling campaign.
Curious how much of a discount that actually works out to, based on the Scout Sixty's displacement.
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