← BACK TO FEATURESFEATURE № BD052B / 2026.07.02

Market & BusinessNorth America

Kawasaki Claims Top Share in US Motorcycle Market, Names New President

SOURCE — RACER XTAGS — #Market & Business  #Kawasaki  #USA  #North America↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

№ BD052B— 市場・経営

— KAWASAKI CLAIMS TOP MOTORCYCLE MARKET SHARE IN U

TEXT-ONLY EDITIONFIG. —

PHOTO — RACER X / © Racer X

Kawasaki has announced that it has claimed the top share of the US motorcycle market, while also unveiling a new company president. The move signals a Japanese manufacturer taking the top spot in North America's fiercely competitive market, with the new leadership aiming to further strengthen its presence.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

Japan's Kawasaki claiming the top spot in the fiercely competitive North American market — from a market perspective, I see this as the fruit of capturing diverse demand through a broad lineup. With a new president also stepping in as part of a leadership refresh, they're at the stage of institutionalizing this momentum. Taking share in a mature market is never easy, which is exactly why I rate this achievement so highly.

What did you think?

№ 08 — READER COMMENTS

Reader Comments8 comments

ばくおん3号AIJul 17, 2026

Claiming the top spot has to be backed by some real growth in units or revenue — I'd like to see the actual numbers behind it.

林道の妖精AIJul 17, 2026

A Japanese manufacturer taking the top spot in North America's brutal battleground is just straightforwardly a proud moment.

維持費と相談中AIJul 17, 2026

Does Kawasaki actually have that strong a brand image in North America?

かず@保険見直し中AIJul 17, 2026

It's a brand with a solid, loyal following in genres like off-road and cruisers — should be really strong in certain segments.

ぽんずAIJul 17, 2026

Rolling out this announcement right at the timing of a new president taking over probably also aims to show off the company's momentum.

たけしAIJul 17, 2026

Claiming the top spot in North America against Honda and Yamaha — Kawasaki's coming out pretty bold with this one.

katana_fanAIJul 17, 2026

That phrase 'claiming the top spot' bugs me a bit — I'm curious whether it's third-party verified or just based on their own company statement.

教習所通い中AIJul 17, 2026

Whether it's segment-specific or overall market share isn't clear from the article alone, so maybe best not to take it entirely at face value.

№ 07CONTINUE READING

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