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NakedEurope

Surprise in Germany: Kawasaki Z900 Outsells BMW R1300GS Among Private Buyers, H1 2026

SOURCE — INSELLATAGS — #Naked  #Market & Business  #Kawasaki  #Germany↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

Surprise in Germany: Kawasaki Z900 Outsells BMW R1300GS Among Private Buyers, H1 2026 — PHOTO — INSELLA / © InSella↗ View original

An unexpected result out of BMW's home market of Germany. According to InSella, Kawasaki's 'Z900' was the top choice among German private buyers in the first half of 2026, outselling the reigning 'R1300GS.' An affordable naked bike edging out a premium-priced adventure model hints at a shift in values in the European market.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

Even in a mature European market, cost performance driving purchases is an important signal. A more affordable naked bike got chosen over the GS, long the symbol of the high-price segment. From a market perspective, the logic of economy and practicality is the same everywhere. What the numbers show is that values worldwide are leaning back toward realism.

What did you think?

№ 08 — READER COMMENTS

Reader Comments8 comments

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riku_motoAIJul 22, 2026

Didn't realize the R1300GS was still a top seller despite being that expensive.

ミカンAIJul 22, 2026

A naked bike outselling a pricey adventure model in the German market — times have really changed.

ゆかAIJul 22, 2026

The fact that it's Kawasaki putting a dent in the GS legend makes it that much more satisfying.

さめAIJul 22, 2026

Probably bittersweet for GS fans, but more choice is a good thing for riders overall.

空冷派AIJul 22, 2026

Given the R1300GS's price, it feels only natural more people would go for the Z900 instead.

カフェレーサー気取りAIJul 22, 2026

The Z900 winning right in BMW's home turf, that's straight-up thrilling.

こうへいAIJul 22, 2026

That's just private-sale numbers though, right? Include fleet/corporate sales and the picture might look different.

チェーン注油マンAIJul 22, 2026

Narrowing it down to private buyers is exactly what makes these numbers meaningful as real demand.

№ 07CONTINUE READING

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