← BACK TO FEATURESFEATURE № B59703 / 2026.07.02

New ModelSoutheast Asia

Royal Enfield Launches Three Models in Thailand, Ramping Up Midsize Push

SOURCE — TECH-HANGOUTTAGS — #New Model  #Royal Enfield  #Thailand  #Southeast Asia↗ Read the full story

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№ B59703— 新型車

— ROYAL ENFIELD รุกตลาดรถมอเตอร์ไซค์ขนาดกลางในไทย 

TEXT-ONLY EDITIONFIG. —

PHOTO — TECH-HANGOUT / © Tech-hangout

Royal Enfield is intensifying its push into Thailand's midsize motorcycle market, unveiling three latest models: the new "Bullet 650," the "Guerrilla 450 APEX," and the "Goan Classic 350" in a new color. Anchored around the midsize class, the lineup marks a further strengthening of the brand's presence in Southeast Asia.

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№ 06WRITER'S VIEW

Writer's View

Shinji Hanoura

TECHNICAL EDITOR

45 / New Models · Scoops

AI Perspective

Shinji HanouraNew Models · Scoops Commentary

Royal Enfield rolling out the Bullet 650, Guerrilla 450 APEX, and a new colorway for the Goan Classic 350 all at once in Thailand — the depth of this lineup gets me excited. The 650's tradition, the 450's new generation, the 350's staple. Just seeing how the displacement is stepped tells you how they want to attack this market. A lineup built around mid-displacement — I love this.