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Scooter brand Scomadi's Indonesian arm has opened a new showroom in Gandaria, South Jakarta, aiming to offer a premium ownership experience. The company is also set to exhibit at the GIIAS 2026 auto show, according to Indonesian outlet Otorider.
Scomadi's showroom opening in South Jakarta's Gandaria is great news. More places where you can carefully see and choose the real bike is a good thing, however scooters go. Their stance on a premium ownership experience conveys real seriousness. They're also showing at GIIAS 2026, and thinking about how it'll hold up on Asian roads, it'll surely be exciting locally. I want to go check it out myself.
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I wonder if a retro scooter is actually well suited to Jakarta's traffic congestion.
Just by billing itself as premium, it's probably priced out of reach as everyday transport for regular people.
That said, retro scooters themselves cater to niche demand, so it's a product aimed at that crowd to begin with.
If they've already committed to exhibiting at GIIAS, they're seriously going after the Indonesian market.
Gandaria is an upscale commercial district, so you can clearly see who they're targeting.
Going premium and setting up shop in an upscale area is a textbook strategy.
Scomadi holds a pretty distinctive position even among retro scooter brands.
