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← BACK TO FEATURESFEATURE № A7F348 / 2026.07.25
Market & BusinessNorth America

Harley-Davidson's Q2 Earnings: Not All Bad News

SOURCE — RIDEAPARTTAGS — #Market & Business #Harley-Davidson #USA #North America↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

Harley-Davidson's Q2 Earnings: Not All Bad News© RideApart
PHOTO — RIDEAPART / © RideApart↗ View original

Harley-Davidson has released its earnings for the second quarter of 2026. Even amid a tough market environment, the results weren't uniformly gloomy, showing modest signs of improvement — evidence that the storied brand is in the midst of a turnaround.

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№ 06WRITER'S VIEW
Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

Seen from a market perspective, Harley's earnings are a thermometer for the whole industry. What the numbers show is that demand for big cruisers has plateaued in mature markets, while a loyal fanbase still remains solid underneath. In contrast to rapidly expanding Asia, I see this as a test of how a traditional brand builds its next growth driver.

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№ 08 — READER COMMENTS
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