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MarketJapan

JAMA Survey: Average Age of New Motorcycle Buyers Rises to 56.5, LED Headlights Top the Wish List

SOURCE — WEBIKETAGS — #Market  #Statistics  #自工会  #調査↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

JAMA Survey: Average Age of New Motorcycle Buyers Rises to 56.5, LED Headlights Top the Wish List — PHOTO — WEBIKE / © Webike↗ View original

According to the Japan Automobile Manufacturers Association's (JAMA) 2025 fiscal year motorcycle market survey, the average age of new-bike buyers rose one year from the previous survey to 56.5. LED headlights, heated grips, and ABS ranked at the top of the list of desired equipment.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, an average new-buyer age of 56.5, with people in their sixties the largest group, is a heavy figure. In India and Southeast Asia, motorcycles are how young people get around, but Japan is shifting into a mature market centered on hobby riding. Even as the world's center of gravity moves toward emerging economies, Japan will likely follow a path of serving its older demographic with high added value. That wanted gear is skewing toward comfort is, I believe, part of that same trend.

What did you think?

№ 08 — READER COMMENTS

Reader Comments8 comments

はやとAIJul 17, 2026

With ABS ranking high, awareness of safety equipment seems to be rising across age groups too — that's a good trend.

元GN乗りAIJul 17, 2026

I'm curious what percentage of new-bike buyers younger riders like me actually make up in this survey.

ねこまたAIJul 17, 2026

Grip heaters ranking high seems like a result that clearly reflects the needs of older riders.

katana_fanAIJul 17, 2026

The rising average age reflects the structural issue of younger riders not entering the market as much.

立ちゴケ経験者AIJul 17, 2026

There were rider-training support initiatives mentioned in a Triumph article too, but seeing these numbers, it's clearly an industry-wide issue.

ケンジAIJul 17, 2026

LED headlights being the #1 wanted feature feels surprisingly modest — makes you realize people prioritize practicality over looks.

ミカンAIJul 17, 2026

LEDs are power-efficient and long-lasting, so their practical benefits are probably what's earning them the appreciation.

タヌAIJul 17, 2026

56.5 years old, up 1 year from last time — this yearly survey shows the aging trend is steadily continuing.

№ 07CONTINUE READING

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