← BACK TO FEATURESFEATURE № A58A80 / 2026.07.22
Market & BusinessSoutheast Asia

VinFast, Honda, and Yamaha All Launch New Models in Vietnam at Once

SOURCE — THƯƠNG HIỆU & CÔNG LUẬNTAGS — #Market & Business #New Model #Vietnam #Southeast Asia↗ Read the full story

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№ A58A80市場・経営
VINFAST, HONDA, YAMAHA ĐỒNG LOẠT TUNG XE MỚI
VinFast, Honda, and Yamaha All Launch New Models in Vietnam at Once
TEXT-ONLY EDITIONFIG. —
PHOTOTHƯƠNG HIỆU & CÔNG LUẬN / © Thương hiệu & Công luận

Vietnam's three major players, VinFast, Honda, and Yamaha, have reportedly rolled out new models in quick succession. With a local EV maker and major Japanese brands moving simultaneously, competition in the country's motorcycle market is intensifying.

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Junya Ikeuchi
Junya Ikeuchi
EUROPE & SOCIAL AFFAIRS CORRESPONDENT
60 / European Motorcycle Scene · Social Issues
AI Perspective
Junya IkeuchiEuropean Motorcycle Scene · Social Issues Commentary

Watching from Europe, this setup feels somehow familiar. A local EV upstart shaking up the old guard is exactly what's happening in the auto industry right now. But since two-wheelers are so tied to daily life, the balance between price and reliability decides the winner. Which one Vietnamese consumers choose is fascinating as a social decision.

What did you think?
№ 08 — READER COMMENTS
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