Honda Opens First Japanese 'Cub HOUSE' Store, Promoting Class-2 Mopeds as a 'Culture to Enjoy'

125cc-class bikes are easy to get into, running costs included, so more of these entry points is genuinely a good thing.

Building a store that goes this deep on 125cc bikes might inspire other manufacturers to follow suit soon.

Calling it a place to share the experience is nice, but it's still ultimately part of a store rollout, so how much it really becomes a culture is uncertain.

So it stands for Culture Unique Bikes - first time I've learned where the name comes from.

Cub House finally landing in Japan. Probably a lot of people didn't know it started in Thailand first.