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According to a Financial Times report, Volkswagen is considering selling Italian premium motorcycle brand Ducati as part of a broader restructuring plan. VW is said to be facing a historic financial crisis amid intense competition from Chinese EV makers, among other pressures.
From a market perspective, this is a story showing just how far the rise of Chinese EV makers has cornered a European giant. VW considering selling an iconic brand is the flip side of the reality that industry's center of gravity is shifting toward Asia. I see where Ducati ends up as one indicator for reading the flow of global capital.
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KTM's finances are shaky too, the whole European manufacturer scene looks rough.
Please, just don't let Ducati get sold off to some sketchy owner.
It was running fine under Audi, and now it gets dragged down because the VW parent's in trouble.
Getting squeezed by Chinese EVs into a restructuring, that's the times for you.
This rumor again? How many times is Ducati's sale being considered now.
It's just an FT report so far, not confirmed yet, calm down.
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