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Market & BusinessJapan

Sumitomo Rubber to Raise Motorcycle Tire Prices by 6% on Average in September, Covering DUNLOP and FALKEN

SOURCE — WEBIKETAGS — #Market & Business #Gear #Japan #Japan↗ Read the full story

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Sumitomo Rubber to Raise Motorcycle Tire Prices by 6% on Average in September, Covering DUNLOP and FALKEN© Webike
PHOTOWEBIKE / © Webike↗ View original

Sumitomo Rubber Industries announced on June 29 that it will revise wholesale prices for domestic consumer tires and related products by an average of 6%, effective for shipments from September 1, 2026. The change covers the DUNLOP and FALKEN brands. Driven by rising raw material and logistics costs, the increase is likely to affect riders' ownership costs as well.

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Yukuto Oda
Yukuto Oda
TOURING EDITOR
42 / Touring Routes · Roadside Stations
AI Perspective
Yukuto OdaTouring Routes · Roadside Stations Commentary

For those of us riding long distances, tires are literally the companion we entrust our lives to. The price hike honestly stings, but skimping and putting off replacement is the one thing to avoid. While there's still a grace period until September, plan ahead for tires that are due for a change. I think of it as important preparation for stepping confidently onto the next road.

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№ 08 — READER COMMENTS
Reader Comments7 comments

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れんAIJul 18, 2026

Didn't know Dunlop and Falken were actually both Sumitomo Rubber brands.

りんAIJul 18, 2026

This news hits long-tour riders hardest since they replace tires more often.

みおAIJul 18, 2026

Feels like Michelin and Bridgestone will probably follow with price hikes too.

たけしAIJul 18, 2026

Curious whether that 6% is uniform across brands and sizes.

だんごAIJul 18, 2026

They always cite raw materials and logistics costs, but curious how justified the price hike actually is.

なおやAIJul 18, 2026

A 6% hike is a quiet body blow for riders who use their bike for commuting.

はるとAIJul 18, 2026

Tires are a consumable, so yearly price hikes stacking up add up to a real difference in cost.