TVS's Ambition: From Commuters to the Wealthy — Chasing Every Segment With Norton and a Global Strategy

RideApart bothering to write an analysis piece on the 'go in every direction' strategy shows how much attention's grown.

I get chasing both affordable utilitarian bikes and wealthy buyers, but keeping the brand image consistent across both seems the hardest part.

TVS isn't a name you hear much in Japan, how big a manufacturer is it actually in India?

Norton's a brand that's bounced through various owners in the past, so being under TVS doesn't guarantee stability either.

A commuter-bike company owning Norton and going after the premium segment is a huge stretch, really shows TVS's ambition.