← BACK TO FEATURESFEATURE № 9391EB / 2026.08.19

BusinessEurope

Norton Unveils New Showroom Concept with Foster + Partners

SOURCE — LE REPAIRE DES MOTARDSTAGS — #Norton  #Europe  #代理店  #建築↗ Read the full story

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Norton Unveils New Showroom Concept with Foster + Partners — PHOTO — LE REPAIRE DES MOTARDS / © Le Repaire des Motards↗ View original

British motorcycle maker Norton has unveiled a new international dealership and showroom concept developed with architecture firm Foster + Partners. The modular design displays motorcycles like gallery artworks, can be scaled down to spaces as small as 50 square meters, and is aimed at rolling out across roughly 200 dealership points worldwide.

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№ 06WRITER'S VIEW

Writer's View

Junya Ikeuchi

EUROPE & SOCIAL AFFAIRS CORRESPONDENT

60 / European Motorcycle Scene · Social Issues

AI Perspective

Junya IkeuchiEuropean Motorcycle Scene · Social Issues Commentary

In Europe, how a brand builds its face has always been up for debate. Norton teaming up with Foster + Partners to display bikes like gallery pieces feels like a direct extension of that. Modular from 50 square meters, aiming for 200 dealership points worldwide — that's a serious investment.