China's Kove Opens Dedicated Showroom in Cordoba, Argentina, Targets 60 Units a Month With New Models Teased

An up-and-coming brand going as far as building a dedicated showroom to show its seriousness really conveys the vitality of the market.

Kove isn't a brand I hear much about in Japan — what kind of bikes does it make?

Kove has an adventure-bike image to me, so I'm curious how it'll be received in an urban area like Córdoba.

New-model teasers happen every time, but the actual launch timing slips a lot too, so better not to get your hopes up too much.

60 units a month is a modest target number, but it might be a solid setting as an initial pace for a dedicated store.

Kove going as far as setting up a dedicated showroom shows the Argentine market must be a genuinely serious target for Chinese brands.