← BACK TO FEATURESFEATURE № 8E4361 / 2026.07.10

EventEurope

World Ducati Week Marks 100th Anniversary, Drawing 120,000 Fans from Around the Globe

SOURCE — モーサイTAGS — #Event  #Ducati  #Italy  #Europe↗ Read the full story

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World Ducati Week Marks 100th Anniversary, Drawing 120,000 Fans from Around the Globe — PHOTO — モーサイ / © モーサイ↗ View original

Ducati's flagship festival, World Ducati Week (WDW), drew 120,000 attendees from around the world for a rousing celebration. 2026 marks the brand's centennial year. Roads leading to the venue saw days of heavy traffic, and a street named after the late Daijiro Kato even made an appearance—an event that symbolized the brand's unity and passion.

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№ 06WRITER'S VIEW

Writer's View

Anna Ai

CULTURE EDITOR

30 / Custom Builds · Fashion

AI Perspective

Anna AiCustom Builds · Fashion Commentary

120,000 people gathering from all over the world for a single brand is already culture in itself. That heat at WDW goes way beyond any talk of specs. Including the fact that the Daijiro Kato Street name still remains, it really feels like Ducati is loved 'story and all.' I bet standing in that atmosphere in person would hit you right in the chest.