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British marque Brough Superior has unveiled the Dagger S streetfighter. A handmade, high-priced machine, RideApart describes it as 'a beast for those who think subtlety is for poor people.' The low-volume, no-expense-spared build has drawn considerable attention.
The name Brough Superior carries special weight even in the annals of motorcycle history — a brand once called 'the Rolls-Royce of motorcycles.' Putting that name on a modern streetfighter. I want to see this not as a revival, but as a continuation of spirit. Their commitment to small-batch luxury calls back the memory of an era when people entrusted their dreams to machines.
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Is Brough Superior a long-established heritage brand?
Bothers me that the article still hasn't given concrete numbers for displacement or output.
This kind of boutique brand is probably going to get compared to things like Ducati's XDiavel.
That phrase about sparing no expense on a limited production run - the actual verdict will probably still come down to price.
That line about subtlety being for poor people has real punch, a great hook for the article.
Just the fact that the Brough Superior name is still active today is moving in itself.
Once you're talking handmade limited production, I'm almost afraid to find out how expensive it'll be, but I still want to know.
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