India's Ather Confirms August 29 Debut for New Mass-Market EL Electric Scooter Platform

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Ather Energy confirmed its new EL platform electric scooter will debut on August 29, 2026 at a Community Day event in Bengaluru. The mass-market scooter is expected to be priced around Rs 1 lakh (ex-showroom), targeting the sub-Rs 1 lakh segment currently dominated by TVS and Bajaj electric scooters. It will run AtherStack 7 software and the platform is designed to support multiple body styles including family, maxi, and sporty variants, with locally sourced components to control costs.