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BMW has announced its 2027 lineup. While most models receive only minor updates centered on new colors, the M 1000 RR superbike alone gets a substantially reworked package. The contrast between a mere 'repaint' and a serious overhaul stands out in this year's update.
It just means they can't afford to cut corners on the RR built to actually race. Out on track, a change to top speed and electronics means many times more than a new catalog paint job.
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Yearly updates have always come in small doses, that's the German way of gradual refinement marketing.
The new-color marketing trick isn't just BMW, everyone does the same thing.
Curious what's actually behind the M RR's upgrade, power, electronics, or aero, which one got the improvement.
Bet they'll just bump peak power a bit and push the M RR's price past 3 million yen.
I get that the M 1000 RR alone is getting the real treatment, but everything else feels phoned in...
Most of it's just a new color, this happens every year, it's essentially an excuse to raise the price.
Getting charged tens of thousands more just for a new color, please stop that already.
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