Honda and Yamaha's Brazil Market Share Erodes as Chinese and Indian Brands Surge

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Honda's share of Brazil's motorcycle market has slipped from 83.73% in 2003 to 63.73% in 2026, while Yamaha has held steady around 13.70%. Unit sales for both keep rising, but Chinese brands like CFMoto and Zontes and Indian makers like Royal Enfield and Bajaj are rapidly eating into their share with faster product cycles.