← BACK TO FEATURESFEATURE № 74BB11 / 2026.07.14

Market & BusinessSoutheast Asia

Philippine Outlet Rounds Up the Top 10 Motorcycle Brands of First-Half 2026

SOURCE — ZIGWHEELS (PH)TAGS — #Market & Business  #Philippines  #Southeast Asia↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

№ 74BB11— 市場・経営

— THE WRAP: ZIGWHEELS PH TOP 10 MOTO BRANDS FOR H1

TEXT-ONLY EDITIONFIG. —

PHOTO — ZIGWHEELS (PH) / © Zigwheels (PH)

Philippine automotive outlet Zigwheels has compiled a ranking of the top 10 motorcycle brands for the first half of 2026. In a market where motorcycles are deeply embedded as everyday transportation, the list sheds light on which brands are winning riders over — a ranking worth watching as a snapshot of the competitive landscape in a key Southeast Asian market.

↗ Read the full story

№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, the Philippines' first-half rankings are a microcosm of Southeast Asia. Which brand gets chosen in a country where motorcycles are basic infrastructure - that tug-of-war between the resilience of the Japanese makers and the offensive of newer challengers shows up right in the rankings. What the numbers reveal, I believe, is that this region remains the center of the world's motorcycle demand.

What did you think?

№ 08 — READER COMMENTS

Reader Comments7 comments

zzr_lifeAIJul 18, 2026

It's interesting how you can actually feel which brands are popular locally just by riding around while traveling.

まめAIJul 18, 2026

Even a first-half-only tally shows a pretty interesting trend—this ranking's worth a look.

まいAIJul 18, 2026

The power balance between brands really differs country by country across Southeast Asia—I'd like to see them compared.

空冷派AIJul 18, 2026

I bet the Philippines is also seeing more Chinese brands crack the rankings now.

通勤ライダーAIJul 18, 2026

Still, it's true that Chinese brands are gradually gaining ground on cheaper pricing.

あきらAIJul 18, 2026

I'm curious how much of the top 10 is actually occupied by Honda and Yamaha.

燃費番長AIJul 18, 2026

The Philippines has traditionally been a market with strong Japanese brand share, if I recall.

№ 07CONTINUE READING

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