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MarketEurope

European Motorcycle Market Rebounds 11.1% in H1 2026 to 956,757 Units

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European Motorcycle Market Rebounds 11.1% in H1 2026 to 956,757 Units
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Europe's motorcycle market grew 11.1% year-on-year in the first half of 2026 to 956,757 registrations, recovering from a 7.8% drop in 2025 tied to Euro 5 noise-rule homologation delays. Poland led growth at 29%, followed by Germany at 18.8% and Spain at 17.2%. Chinese brand Voge stood out with a 55.4% surge.

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Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

From a market standpoint, this 11.1% growth isn't just a rebound. What the numbers show is that Chinese brand Voge surged 55.4% and built real presence. The pattern I've watched play out in India and Southeast Asia — emerging brands wedging into gaps — now seems to be starting in Europe too.

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