Norton and Foster + Partners Unveil New Global Retail Concept

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British marque Norton Motorcycles has partnered with architecture firm Foster + Partners to develop a new global retail concept, presenting motorcycles in gallery-like spaces as sculptural engineering pieces. Configurable from 50 square meters upward, the design will roll out first in flagship locations across the UK, Italy, Germany, France, Spain, India, and the US, supporting Norton's push toward more than 200 retailers worldwide with a build designed to last seven years.