Vespa Unveils Special "Amerigo Vespucci" Edition in New York

Between this and that Ducati/MV Agusta auction story, Italian brands really are exceptional at crafting brand narrative.

Never heard of a ship called the Amerigo Vespucci.

Bothers me that the article doesn't mention specific equipment differences or the limited production number.

Theme-driven special editions like this often don't come with much actual spec improvement.

Vespa's special editions always have such elaborate themes, built to tickle a collector's fancy.

Showing off the tall ship and the scooter side by side is such a stylish presentation, very Italian brand fashion.