The Beautiful Failure of the Electric Velosolex: Price Killed a Great Design

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The Pininfarina-designed electric e-Solex moped is being revisited as a case study in good design meeting bad pricing. Despite its acclaimed looks, the modest 35km/h top speed and 40km range came at a steep €2,490, while comparable gasoline mopeds like the Black'n Roll sold for under €1,100 — a gap that doomed the electric model commercially.