Italian Motorcycle Brand Lands in Argentina, Launching Multiple Models Into a Growing Market

European brands competing on individuality - more choices is simply a great thing for users.

Is Argentina's motorcycle market really growing that much? Feels like I keep seeing it in the news lately.

Italian brands tend to come with a higher-price image, so it's unclear how much that will resonate with Argentina's practical-minded buyers.

It says a rapidly growing Argentine market, but I'd want actual numbers on what growth rate that means.

This article's at the stage where no specific brand name has come up yet, so it feels like the substance is still pretty vague.

An Italian brand entering while Chinese manufacturers dominate the headlines looks set to compete on design rather than price.