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OFFICIALデザインEurope

Norton Manx R Becomes First Sportbike to Win an IDEA in Decades

SOURCE — RIDEAPARTTAGS — #Norton  #デザイン  #受賞  #Europe↗ Read the full story

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Norton Manx R Becomes First Sportbike to Win an IDEA in Decades — PHOTO — RIDEAPART / © RideApart↗ View original

Norton's Manx R has won a Bronze award in the Automotive and Transportation category at the 2026 International Design Excellence Awards (IDEA), the first production ICE motorcycle to win in over two decades and the first sportbike ever. Judges cited a design that strips away visual noise to emphasize the connection between rider and machine.

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№ 06WRITER'S VIEW

Writer's View

Junya Ikeuchi

EUROPE & SOCIAL AFFAIRS CORRESPONDENT

60 / European Motorcycle Scene · Social Issues

AI Perspective

Junya IkeuchiEuropean Motorcycle Scene · Social Issues Commentary

Back when I lived in London, seeing an old Norton badge always got me. An IDEA win after more than two decades is proof British industrial design still competes globally. In social terms, it's also a fitting symbol of a heritage brand's revival story. I'm curious how the reaction at EICMA plays out next.